@inbook{ OLVERA_Castillo_Moya-molina:155-181,

author = { Mª DOLORES OLVERA LOBO and Celia Castillo Rodríguez and Elena Moya-molina } ,

title = { Cultural elements in Spanish SME websites and social media: from localization to transcreation? },

booktitle = { Challenges and Opportunities for SMEs in Industry 4.0. },

isbn = { 9781799825791 },

publisher = { IGI Global },

pages = { 155 - 181 },

year = { 2020 },

}