@inbook{ OLVERA_Castillo_Moya-molina:155-181,
author = { Mª DOLORES OLVERA LOBO and Celia Castillo Rodríguez and Elena Moya-molina } ,
title = { Cultural elements in Spanish SME websites and social media: from localization to transcreation? },
booktitle = { Challenges and Opportunities for SMEs in Industry 4.0. },
isbn = { 9781799825791 },
publisher = { IGI Global },
pages = { 155 - 181 },
year = { 2020 },
}