@inbook{ GUTIÉRREZ_OLVERA:511-520,

author = { JUNCAL GUTIÉRREZ ARTACHO and Mª DOLORES OLVERA LOBO } ,

title = { Web localization as an essential factor in the internationalisation of companies: an approximation of Spanish SMEs },

booktitle = { Recent Advances in Information Systems and Technologies },

isbn = { 978-3-319-56535-4 },

publisher = { Springer },

pages = { 511 - 520 },

year = { 2017 },

}