@inbook{ Díaz:1-14,
author = { Mar Díaz Millón } ,
title = { The role of transcreation in corporate communication: a case-study in the US Healthcare Sector },
booktitle = { Innovative Perspectives on Corporate Communication in the Global World },
isbn = { 9781799867999 },
publisher = { IGI Global },
pages = { 1 - 14 },
year = { 2021 },
}