@inbook{ Díaz:1-14,

author = { Mar Díaz Millón } ,

title = { The role of transcreation in corporate communication: a case-study in the US Healthcare Sector },

booktitle = { Innovative Perspectives on Corporate Communication in the Global World },

isbn = { 9781799867999 },

publisher = { IGI Global },

pages = { 1 - 14 },

year = { 2021 },

}